Date: May 2023
Company: Arrival
Project: App Store & Integration platform (Saas)
Role: Head of design
Responsibilities: User experience strategy, design team management, design direction and product management.
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Context:
Once on the road, Arrival's vehicles can connect to a range of applications, from delivery operation managers seeking to optimise their fleet's profitability to drivers looking to interact with their vans. All these digital services will be available through one marketplace Connect Store be accessible via applications, some built in-house and some by third-party developers, similar to the Apple Store.
To enable third-party developers to develop their application for Arrival vehicles, we developed an integration platform to enable them to do so with api documentations and simulation tools.
New online App Store & Integration platform
We organised a series of product strategy workshops with senior stakeholders, product and engineering leads to review the Connect Store's business strategy, value proposition, audience, key features, and create high-level customer journey maps of the platform to be divided into two areas:
Connect Store: a digital marketplace where fleet managers, drivers or service engineers can browse mobility apps, subscribe, and access them via MyArrival personalised space.
Integration App: an application where commercial partners and developers can learn how to develop, test and publish softwares for Arrival’s vehicle on Arrival Connect Store.
The product team designed both simultaneously in collaboration with the e-com, HMI and fleet app teams to deliver an intuitive, functional and beautifully crafted user experience in line with Arrival’s core design principles.
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Team: Head of design (x1), Product designers (x2), User researcher (x1), Product owner (x2), Engineers/developers (x9)
Credits: 3D renders and visualisations created by the Arrival industrial design team.